Iceee

Iceee, a new ice cream parlor aiming to make a splash in the crowded dessert market, approached us to create a unique brand identity and an engaging digital experience that would appeal to a broad audience. The challenge was to design a playful, memorable brand that captures the fun and delight of indulging in ice cream, while also developing an intuitive and visually appealing online presence. Our task included crafting a distinctive logo, cohesive brand identity, immersive UX/UI design, and lively motion design.

OBJECTIVE 1

Create a playful and memorable logo that embodies the joy of Iceee’s ice cream experience.

OBJECTIVE 2

Develop a brand identity that stands out in the competitive ice cream market, appealing to both families and young adults.

OBJECTIVE 3

Design an intuitive, engaging website and mobile interface that drives customer engagement and online orders.

OBJECTIVE 4

Integrate motion design to bring the brand to life and enhance the overall customer experience.

Task

Our comprehensive branding, UX/UI design, and motion design work for Iceee has successfully positioned them as a standout player in the ice cream market. The playful, vibrant brand identity and engaging digital experience have not only attracted a loyal customer base but also driven significant growth in both online and in-store sales, setting the stage for Iceee’s continued success.