Art Direction Branding UX UI Design
    April 7, 2023

    Fortunas

    Fortunas, a forward-thinking finance company specializing in wealth management and investment services, engaged us to create a distinct brand identity and a highly engaging digital experience. The goal was to design a brand that communicates trust, expertise, and innovation in the financial sector, appealing to both individual investors and large institutions. Our task included developing a unique logo, cohesive brand identity, intuitive UX/UI design, and dynamic motion design to position Fortunas as a leader in the competitive finance industry.

    OBJECTIVE 1

    Create a memorable logo and brand identity that reflects Fortunas’ commitment to financial security, innovation, and client success.

    OBJECTIVE 2

    Design an intuitive and visually appealing interface that enhances user experience, simplifies access to financial services, and encourages client engagement.

    OBJECTIVE 3

    Integrate motion design to create an interactive and immersive digital experience that builds trust and guides users through complex financial processes.

    OBJECTIVE 4

    Ensure consistent visual branding across all digital and physical touchpoints, from the website to financial reports and marketing materials.

    Task

    Our comprehensive approach to logo design, brand identity, UX/UI design, and motion design for Fortunas successfully positioned them as a leader in the finance industry. The result is a visually cohesive, highly engaging brand and digital platform that not only attracts a loyal client base but also drives significant growth in client engagement and financial success, setting the stage for Fortunas’ continued prominence in the world of finance.