Art Direction Branding UX UI Design
April 7, 2023

Fortunas

Fortunas, a forward-thinking finance company specializing in wealth management and investment services, engaged us to create a distinct brand identity and a highly engaging digital experience. The goal was to design a brand that communicates trust, expertise, and innovation in the financial sector, appealing to both individual investors and large institutions. Our task included developing a unique logo, cohesive brand identity, intuitive UX/UI design, and dynamic motion design to position Fortunas as a leader in the competitive finance industry.

OBJECTIVE 1

Create a memorable logo and brand identity that reflects Fortunas’ commitment to financial security, innovation, and client success.

OBJECTIVE 2

Design an intuitive and visually appealing interface that enhances user experience, simplifies access to financial services, and encourages client engagement.

OBJECTIVE 3

Integrate motion design to create an interactive and immersive digital experience that builds trust and guides users through complex financial processes.

OBJECTIVE 4

Ensure consistent visual branding across all digital and physical touchpoints, from the website to financial reports and marketing materials.

Task

Our comprehensive approach to logo design, brand identity, UX/UI design, and motion design for Fortunas successfully positioned them as a leader in the finance industry. The result is a visually cohesive, highly engaging brand and digital platform that not only attracts a loyal client base but also drives significant growth in client engagement and financial success, setting the stage for Fortunas’ continued prominence in the world of finance.