Art Direction Motion Design UX UI Design
    June 8, 2023

    ecoX

    ecoX, a sustainable fitness company focused on eco-friendly practices and holistic wellness, approached us to create a unique brand identity and digital experience that would resonate with their environmentally-conscious audience. The challenge was to design a brand that not only reflects their commitment to sustainability but also appeals to a growing community of fitness enthusiasts who value both health and environmental impact. Our task included crafting a distinctive logo, cohesive brand identity, intuitive UX/UI design, and dynamic motion design.

    OBJECTIVE 1

    Develop a distinctive logo and brand identity that embodies ecoX’s commitment to sustainability and wellness.

    OBJECTIVE 2

    Design an intuitive and engaging website and mobile app interface that enhances user experience and supports community building.

    OBJECTIVE 3

    Integrate motion design to create an interactive and motivating digital experience for users.

    OBJECTIVE 4

    Ensure consistent visual branding across all digital and physical touchpoints, from the website to in-gym displays.

    Task

    Our comprehensive approach to logo design, brand identity, UX/UI design, and motion design for ecoX successfully positioned them as a standout brand in the fitness industry. The result is a visually cohesive, highly engaging digital platform that not only attracts a loyal customer base but also drives significant growth in both memberships and product sales, aligning with ecoX’s mission to promote health and sustainability.