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ecoX, a sustainable fitness company focused on eco-friendly practices and holistic wellness, approached us to create a unique brand identity and digital experience that would resonate with their environmentally-conscious audience. The challenge was to design a brand that not only reflects their commitment to sustainability but also appeals to a growing community of fitness enthusiasts who value both health and environmental impact. Our task included crafting a distinctive logo, cohesive brand identity, intuitive UX/UI design, and dynamic motion design.
OBJECTIVE 1
Develop a distinctive logo and brand identity that embodies ecoX’s commitment to sustainability and wellness.
OBJECTIVE 2
Design an intuitive and engaging website and mobile app interface that enhances user experience and supports community building.
OBJECTIVE 3
Integrate motion design to create an interactive and motivating digital experience for users.
OBJECTIVE 4
Ensure consistent visual branding across all digital and physical touchpoints, from the website to in-gym displays.
Task
Our comprehensive approach to logo design, brand identity, UX/UI design, and motion design for ecoX successfully positioned them as a standout brand in the fitness industry. The result is a visually cohesive, highly engaging digital platform that not only attracts a loyal customer base but also drives significant growth in both memberships and product sales, aligning with ecoX’s mission to promote health and sustainability.
