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Burshi, a unique restaurant that combines the bold flavors of burgers with the elegance of sushi, approached us to create a distinctive brand identity and engaging digital experience. The challenge was to design a brand that seamlessly blends these two culinary worlds, appealing to a diverse audience of food lovers. Our task included developing a unique logo, cohesive brand identity, intuitive UX/UI design, and dynamic motion design to capture the essence of this innovative dining concept.
OBJECTIVE 1
Create a memorable logo and brand identity that reflects the fusion of burgers and sushi, while appealing to a broad demographic.
OBJECTIVE 2
Design an intuitive and visually appealing interface that enhances user experience, streamlines online ordering, and showcases the menu’s diversity.
OBJECTIVE 3
Integrate motion design to create an interactive and immersive digital experience that reflects the restaurant’s innovative spirit.
OBJECTIVE 4
Ensure consistent visual branding across all digital and physical touchpoints, from the website to in-restaurant displays and packaging.
Task
Our comprehensive approach to logo design, brand identity, UX/UI design, and motion design for Burshi successfully positioned them as a standout player in the competitive restaurant industry. The result is a visually cohesive, highly engaging brand and digital platform that not only attracts a loyal customer base but also drives significant growth in both online and in-restaurant sales, setting the stage for Burshi’s continued success as a unique culinary destination.
